🔑 Is Posting to Social Media Frequently the Key to Growing Your Podcast?

02 Jun 🔑 Is Posting to Social Media Frequently the Key to Growing Your Podcast?

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đź‘‹Hey there Podcaster!

This week in the Podcasting Morning Chat, we dug into two hot-button questions: Is posting constantly on social media the key to podcast growth—or a fast-track to burnout? And why are podcast ads resonating with listeners more than any other medium? From Gary Vee’s 15-post-a-day strategy to why true crime ads hit harder (hint: trust and timing), we’re unpacking what actually works for indie podcasters—and what might be distracting you from real growth. Dive in below to get the scoop on social media sanity, ad effectiveness, accessibility lawsuits, video in your RSS feed, and more.

🔑 Is Posting to Social Media Frequently the Key to Growing Your Podcast?

You’ve probably heard Gary Vee talk about putting out 10 to 15 pieces of content every day. The guy’s everywhere. It clearly works for him—but is that advice actually helpful for independent podcasters?

During Tuesday’s episode of the Podcasting Morning Chat, listener Mike Short brought up Gary’s content strategy. And sure, it’s effective…if you’ve got a massive team, a content repurposing machine, and endless resources. But let’s be honest, most podcasters don’t have that kind of setup. Most of us are juggling a podcast, a business, a family, and maybe even a day job.

Here’s the thing. I’m all for showing up consistently, but there’s a big difference between consistency and burnout. If you’re trying to post a dozen times a day on multiple platforms, especially if you’re still figuring out who your audience is or how to connect with them, you’re going to wear yourself out fast. And you’re going to wonder why it’s not working. In otherwords, strategies that work for one person, especially someone with a big brand and deep pockets, don’t always translate to someone just getting started or established.

Plus, keep in mind that Gary Vee’s strategy has been one he’s talked about for a long time now. And what worked yesterday might  be losing steam today. Audiences evolve. Platforms shift. Tactics get old. So copying someone else’s blueprint without understanding your own goals and bandwidth? Not a great move.

It’s not that big creators give bad advice. It’s just that their advice is often based on where they are now or what got them there, not where you are. Context matters. A lot.

So what’s my advice? Start by figuring out what you can sustain. What do you enjoy creating? Where does your audience actually hang out? Focus on building real connections instead of chasing volume. One meaningful post can go a lot further than ten pieces of filler content.

Consistency matters but your version of consistency might look like one post a week. And that’s okay. Focus on your voice. Build from there.

I’d love to hear from you! What’s your rhythm when it comes to content? Hit reply and share it with me or leave a comment on my TikTok video with this information.

🎯 Should Podcast Ads Be This Effective? (Spoiler: They Are)

When’s the last time you actually remembered an ad you heard on TV? Now think about one you heard on your favorite podcast. Yep, big difference. Turns out, podcast ads are sticking in listeners’ heads, and the numbers (and lived experiences) back it up.

On last week’s Podcasting Morning Chat, we dug into why podcast ad recall is off the charts, especially for women. It’s not just that listeners hear the ads, it’s that they trust the person saying them. Whether it’s a true crime host seamlessly weaving in a sponsor or a comedian riffing mid-show, it works because it feels real. It’s lifestyle, not interruption. And listeners, often walking, driving, or deep into multitasking, are staying tuned in, even during ad breaks.

Here’s what else we unpacked:

🔊 Trust Sells – When a host personally uses and believes in a product, listeners are way more likely to remember (and buy).
 🎧 True Crime = Sponsor Heaven – With 81% of true crime listeners being women, brands like SimpliSafe are cashing in big on loyal female audiences.
 📲 Spotify’s Big Moves – Think YouTube-style upgrades: threaded replies, slick homepage updates, and engagement tools for creators.
 ♿ The Accessibility Wake-Up Call – SiriusXM’s legal battle over transcripts reminds us: 48+ million Americans benefit from transcripts. Is your podcast accessible?
 🎥 Video in the RSS Feed? – A new RSS spec may soon allow you to distribute both audio and video in a single feed. Easier for creators, broader reach, but raises concerns about pressure on beginners.
 🧠 The Psychology Behind It All – From parasocial trust to aspirational behavior, we explore why podcasting just works.

đź“Ś Catch the full replay here, reply and let me know: Why do you think podcast ads are so sticky?

🎙️Podcasting Morning Chat Highlights🌅

Welcome to your essential morning brew of ideas and insights, the “Podcasting Morning Chat” is a daily show that’s by creators, for creators. A dynamic team of experienced podcasters, entrepreneurs, and producers hosts the PMC. Each episode peels back the curtain on the art of podcasting and content creation. The conversation is a mix of insights, stories, and strategies, tailor-made to keep your content fresh, your audience engaged, and your creative spark alive. 

Recorded live every weekday at 7 AM EST on Clubhouse and available via podcast at 7 AM PST, our show has become a cornerstone for podcasters worldwide, offering a unique blend of expert advice, real-world success stories, and innovative ideas. Whether you’re here to enhance your content, expand your audience, or just soak in the collective wisdom of fellow content creators, the PMC is your source for inspiration, empowerment and connection in the podcasting world. 

Catch up with the latest episodes and join our global community of creators to kick-start your day with creativity, strategy, and insight.

I’m so grateful to be connected with you and a part of your podcast journey. 

All My Best,

Marc Roncik

đź‘‹Marc Ronick

This content was composed with assistance from OpenAI

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