👋Hey there Podcaster! Podcast advertising is evolving, and two recent trends highlight the exciting changes ahead. Walmart is shaking up the space by embracing influencer-driven, storytelling-based ads, a move that feels more like genuine recommendations than traditional sales pitches. At the same time, the importance of...
👋Hey there Podcaster! In this week’s newsletter, we’ll discuss two strategies that have brought about great conversations on the Podcasting Morning Chat: paying to inflate download numbers and launching multiple episodes at once. While paying for downloads might boost visibility quickly, it risks damaging long-term trust...
👋Hey there Podcaster! Ever wondered what truly makes a podcast shine or how to grow your audience effectively? This week, I’m covering two big questions every podcaster faces: what elements make a podcast stand out, and which strategies are best for audience growth? From the importance...
👋Hey there Podcaster! Ever wonder why some content just blows up while other stuff barely gets noticed? I recently had a clip go viral, and it got me thinking—what’s the secret sauce? Spoiler alert: it’s more than just mentioning Taylor Swift (though that didn’t hurt!). This...
👋Hey there Podcaster! Like athletes in the Olympics, podcasters need to pace themselves to achieve peak performance. Just as Olympians benefit from rest and recovery periods, podcasters also need breaks to recharge and maintain their creativity. In the newsletter this week, I have bite-size insights on...