08 Jun ♻️The Echoes of Podcast Promotion🤳
👋Hey there Podcaster!
If you’re feeling down about your podcast, I want you to know that I’m here for you, and so are a lot of other fellow podcasters! Podcasting is different from other content creation: it’s a struggle doing it on your own sometimes, it can feel like a roller coaster ride, and it can be easy to burn out. I get it!
Refuel your podcasting fire and join me in our Clubhouse, Podcasting Morning Chat every weekday morning at 7am EST, or listen to replays. If you want to listen on a desktop, go to my Clubhouse profile, and listen to one of the recent rooms found toward the bottom of my profile page.
My #1 priority this week is to make sure you know you’re not podcasting alone, there is a community of us ready to provide the support you need. Hit reply and let me know if you were able to pop into one of our Clubhouse rooms and if you heard anything that helped you in podcasting. I’d love to hear from you!
♻️The Echoes of Podcast Promotion🤳
After planning, creating, editing, writing a description, and uploading your podcast, sometimes the last thing we want to do is talk about it again on social media. This is one of the challenges as a podcaster we want to overcome. In order to sustain and grow, we have to promote where our existing and potential audience exists. This is often going to be on social media.
It may feel like you’re sending out repeated information when promoting your podcast that your audience and followers have already heard, but keep doing it. Scientifically, every one of us at any given time is surrounded by two million bits of information. We reduce that information into a manageable 130 bits (Source). So each person listening, watching, scrolling, etc. is going to experience different bits of information then the person right next to them. Our internal reality is literally shaped by the bits of external information that pass through our filter and what we’ve (or our unconscious mind) decided to pay attention to.
Everything you or your guest says on your podcast and every promotional item you put out there is not going to sink in and stick with your audience and followers, so you want to be consistent in your messaging. It’s okay to be repetitive. Tony Robbins may say the same thing over and over again, but the impact of his words are not lost in the repetition. Sometimes you hear the same message over-and-over, and all of a sudden you are in the right moment or mindset, it gets through your filter, and it feels fresh and very impactful even though it’s not new.
🕵️Unraveling the Mystery of Podcast Stats📊
Ever wondered what’s behind the curtain of podcast statistics? Well Kermit has got out his spy-glass and is unveiling the mysteries within the data!📊
First off, let’s clear up some confusion. In the podcast universe, a download is simply an episode download, while a listen or play happens when a person hits the play button. And guess what? Total audience numbers can’t be accurately calculated from downloads. Mind-blowing, right? 🤯
Now, here’s a fun fact: about 13% of podcast downloads are like that gym membership you got in January – never used! 😅
As for the most downloaded podcast, it’s like finding a needle in a haystack. Even the Apple Podcast “Top Shows” charts don’t measure downloads. Talk about a wild goose chase! 🕵️♀️
When it comes to audience size, it’s a bit like trying to count the stars in the sky – not an easy task! 🌌
The Apple and Spotify Podcast Charts are like popularity contests, but they only measure activity on their respective platforms. So, it’s like being the most popular kid in school, but only in your homeroom. 🏫
For example on Apple Podcast Charts, they only measure activity on Apple Podcasts which encompasses a mix of new followers, playback activity, and completion rate. Ratings and reviews aren’t factored into these charts.🤷
Your podcast host probably offers statistics about downloads. However, all podcast hosts measure downloads differently. Third-party services like Edison and Chartable provide metrics and rankings for podcasts. However, they all have their limitations and may not provide a complete picture of the podcasting landscape.⛰️
And lastly, comparing podcast measurement to radio measurement is like comparing apples to oranges. While radio uses samples and multiplies them to get total audience figures, podcasts count actual total downloads. But remember, total downloads aren’t the same as total plays. It’s a whole new ball game! ⚾️
It seems that all resources of podcast data have its own shortcomings and should not be compared. Be careful about making podcasting decisions based on these flawed data points. Check out the full Podnews article here.📰
🏳️🌈June Pride Month Highlight: Making Gay History
Making Gay History is a 501(c)(3) nonprofit organization that brings the history of the LGBTQ+ civil rights movement to life through the voices of the people who lived it. The podcast is an intimate, personal portrait of both known and long-forgotten champions, heroes, and witnesses to history brought to you from rare archival interviews. The show is presented in seasons with the current season 12 discussing coming of age during the 1970s. The host Eric Marcus has been producing the podcast since 2016 and sets the stage on each episode for these important stories filled with audio history gold.
I’m so grateful to be connected with you and a part of your podcast journey.
All My Best,
👋Marc Ronick
This content was composed with assistance from OpenAI